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Summary

Advertising text is considered to play a great role in advertising. A product must have a successful advertising campaign in order to sell well; otherwise it's a wasted time. There are many ways of forming of the advertisement text, but the essentiality of the text is that it must be composed in a way to catch the attention of the recipient. If it doesn't function in this way, then this advertisement won't be successful.

It's obvious that the right translation of the advertising text is crucial. If the translation is wrong, then the recipient won't get the message of the advertisement. That's why we should consider a lot of factors when translating an advertising text.

We can describe the process of translation of the advertising text briefly by singling out few important factors. First of all, we should save the right message of the text and its structure when translating an advertising text. Then, we should carefully choose words when doing the translation and consider cultural and language specialties of the recipient. If everything is done correctly, we will have a translation of an advertising text, which will save its influence and will definitely be successful.

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. .: " ", 1996. 196.

  1. .. : . - . . . 3- ., . . - .: , 1986. 295 .

  2. . . . ., 6 . - .: , 1969. 230 .

  3. . . . .: , 1975. 240 .

  4. ., ., . : . .: "", 2003. 800 .

  5. ... . .: "", 2003. 222 .

  6. . . .: , 1995. 128 .

  7. . . . . .: , 1999. 133 .

  8. .. : . .: "", 2004.- 368 .

  9. . . .: , 1995. 256 .

  10. .. . .: " ", 1998. 397.

  11. .., .. , . .: . 2000. 250 c.

  12. .., г .., .. . : ϳ: . .. . 2- ., . .: , 2001. 400 .

  13. . . . .: , 1997. 235 .

  14. . . . .: , 1973. 280 .

  15. . . . , , . .: , 1988. 364 .

  16. Dyer G. Advertising as Communication. L.: Routledge, 1995. 140 .

  17. .. - . .: , 1985. 832 .

  18. Longman dictionary of contemporary English. Pearson Education, 2005. 1950 p.

1

"DAYTON"

$2 AGAINSTYOURLIFE

$2 Ϊ

PROBABLY THE BEST BEER IN THE WORLD (CARLSBERG)

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IF IT HAS LESS LEGROOM, A LESSER WARRANTY, AND COSTS A THOUSAND MORE, IT COULD BE A CADILLAC.

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Philip Morris

THE UNIVERSAL TASTE OF LIGHTNESS.

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Omega

THE SIGN OF EXCELLENCE

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UNITED TECHNOLOGY

THE GREAT AMERICAN ROMANCE

HOW TO MAKE A SUPERMAN MOVIE FOR ONLY $9? (CANON)

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WOULDN'T YOU PAY A LITTLE MORE THAN ECONOMY FARE FOR A FIRST CLASS SEAT? (SAUDYAIRLINES).

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CAN YOU SEE 46 MILLION FLIGHTS IN THIS PICTURE? THE FAA HAS DESIGNED A SYSTEM THAT CAN. (MARTINMARIETTA)

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ALL SOUNDS ARE CREATED EQUAL. BUT ALL SOUND RECORDERS ARE NOT. (SONY)

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CAMPARYIT'SFANTASY.

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"KLM OFFERS THE MOST COMPLETE BUSINESS CLASS SERVICE. AND I THOUGHT I WAS JUST BOOKING A COMFORTABLE SEAT"

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"KLM CREATES MEMORABLE MEALS FOR ROYAL CLASS GUESTS. GOODTASTETRAVELSWELL"

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"WHICH EUROPEAN AIRPORT GIVES YOU THE FASTES CARGO CONNECTION... LONDON, PARISORFRANKFURT? AMSERDAM!"

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NESCAFE. COFFEE IS MADE IMMEDIATELY.

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3

THAI NOW TAXIS INTO LONDON SEVEN DAYS A WEEK.

Flying to London? Hail one of our magnificent new 747-400's. Now Thai takes you there from Bangkok every day of the week with Royal Orchid Service all the way. Via Delhi on Mondays, Wednesdays and Fridays. Via Amsterdam on Tuesdays, Thursdays and Sundays. And on Saturdays we fly non-stop to London. Thai. Centuries-old traditions. Innovative thinking. State-of-the-art technology.

THAI WE REACH FOR THE SKY.

THA Ҳ Ѳ Ѳ Dz .

? ϳ 747-400. Tha RoyalOrchidService . , '. , . - ( ) . Tha. ³ . . 㳿.

THAI. .

AT THE JACK DANIEL DISTILLERY, you can taste for yourself why our whiskey is the smoothest in the world.

As soon as you sip the water we use, you can tell it's something special. That's because it flows, pure and iron-free, from a limestone spring located deep under the ground. At Jack Daniel Distillery, we've used this iron-free water since our founder settled here in 1866. Once you try our whiskey, we believe, you'll know why we always will.

IJ JACK DANEL DSTLLERY , .

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Jack Danel Dstllery , 1866 . , , 쳺, .

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