Valentine's Day has regional traditions in the UK. In Norfolk, a character called 'Jack' Valentine knocks on the rear door of houses leaving sweets and presents for children. Although he was leaving treats, many children were scared of this mystical person. In Wales, many people celebrate Dydd Santes Dwynwen (St Dwynwen's Day) on January 25 instead of or as well as St Valentine's Day. The day commemorates St Dwynwen, the patron saint of Welsh lovers. In France, a traditionally Catholic country, Valentine's Day is known simply as "Saint Valentin", and is celebrated in much the same way as other western countries. In Spain Valentine's Day is known as "San Valentn" and is celebrated the same way as in the U.K, although in Catalonia it is largely superseded by similar festivities of rose and/or book giving on La Diada de Sant Jordi (Saint George's Day). In Portugal it's more commonly referred to as "Dia dos Namorados" (Boy/Girlfriend's Day).
In Denmark and Norway, Valentine's Day (14 Feb) is known as Valentinsdag. It is not celebrated to a large extent, but many people take time to eat a romantic dinner with their partner, to send a card to a secret love or give a red rose to their loved one. In Sweden it is called Alla hjrtans dag ("All Hearts' Day") and was launched in the 1960s by the flower industry's commercial interests, and due to the influence of American culture. It is not an official holiday, but its celebration is recognized and sales of cosmetics and flowers for this holiday are only exceeded by those for Mother's Day.
In Finland Valentine's Day is called Ystvnpiv which translates into "Friend's day". As the name indicates, this day is more about remembering all your friends, not only your loved ones. In Estonia Valentine's Day is called Sbrapev, which has a similar meaning.
In Slovenia, a proverb says that "St Valentine brings the keys of roots," so on February 14, plants and flowers start to grow. Valentine's Day has been celebrated as the day when the first work in the vineyards and in the fields commences. It is also said that birds propose to each other or marry on that day. Nevertheless, it has only recently been celebrated as the day of love. The day of love is traditionally March 12, the Saint Gregory's day. Another proverb says "Valentin - prvi spomladin" ("Valentine — first saint of spring"), as in some places (especially White Carniola) Saint Valentine marks the beginning of spring.
In Romania, the traditional holiday for lovers is Dragobete, which is celebrated on February 24. It is named after a character from Romanian folklore who was supposed to be the son of Baba Dochia. Part of his name is the worddrag ("dear"), which can also be found in the word dragoste ("love"). In recent years, Romania has also started celebrating Valentine's Day, despite already having Dragobete as a traditional holiday. This has drawn backlash from many groups, reputable persons and institutions but also nationalist organizations like Noua Dreaptǎ, who condemn Valentine's Day for being superficial, commercialist and imported Western kitsch.
Valentine's Day is called Sevgililer Gn in Turkey, which translates into "Sweethearts' Day".
According to Jewish tradition the 15th day of the month of Av - Tu B'Av (usually late August) is the festival of love. In ancient times girls would wear white dresses and dance in the vineyards, where the boys would be waiting for them (Mishna Taanith end of Chapter 4). In modern Israeli culture this is a popular day to pronounce love, propose marriage and give gifts like cards or flowers.
Central and South America
In Guatemala and in El Salvador, Valentine's Day is known as "Da del Amor y la Amistad" (Day of Love and Friendship). Although it is similar to the United States' version in many ways, it is also common to see people do "acts of appreciation" for their friends.
In Brazil, the Dia dos Namorados (lit. "Day of the Enamored", or "Boyfriends'/Girlfriends' Day") is celebrated on June 12, when couples exchange gifts, chocolates, cards and flower bouquets. This day was chosen probably because it is the day before the Festa junina's Saint Anthony's day, known there as the marriage saint, when traditionally many single women perform popular rituals, called simpatias, in order to find a good husband or boyfriend. The February 14's Valentine's Day is not celebrated at all, mainly for cultural and commercial reasons, since it usually falls too little before or after Carnival, a major floating holiday in Brazil — long regarded as a holiday of sex and debauchery by many in the country — that can fall anywhere from early February to early March.
In Venezuela, in 2009, President Hugo Chavez said in a meeting to his supporters for the upcoming referendum vote on February 15, that "since on the 14th, there will be no time of doing nothing, nothing or next to nothing ... maybe a little kiss or something very superficial", he recommended people to celebrate a week of love after the referendum vote.
In most of South America the Da del amor y la amistad (lit. "Love and Friendship Day") and the Amigo secreto ("Secret friend") are quite popular and usually celebrated together on the 14 of February (one exception is Colombia, where it is celebrated every third Saturday of September). The latter consists of randomly assigning to each participant a recipient who is to be given an anonymous gift (similar to the Christmas tradition of Secret Santa).
Thanks to a concentrated marketing effort, Valentine's Day is celebrated in some Asian countries with Singaporeans, Chinese and South Koreans spending the most money on Valentine's gifts.
In Japan, in 1960, Morinaga, one of the biggest Japanese confectionery companies, originated the present custom that only women may give chocolates to men. In particular, office ladies will give chocolate to their co-workers. One month later, in March 14, there is the White Day, created by the Japanese National Confectionery Industry Association as a "reply day", where men are expected to return the favour to those who gave them chocolates on Valentine's Day. Unlike western countries, gifts such as candies, flowers, or dinner dates are uncommon. It has become an obligation for many women to give chocolates to all male co-workers. A man's popularity can be measured for how many chocolate they receive on that day; the amount of chocolate received is a touchy issue for men, and they will only comment on it after getting assurances that the amount will not be made public. This is known as giri-choko (義理チョコ), from the words giri ("obligation") and choko, ("chocolate"), with unpopular co-workers receiving only "ultra-obligatory" chō-giri choko cheap chocolate. This contrasts with honmei-choko (本命チョコ, Homemade chocolate); chocolate given to a loved one. Friends, especially girls, may exchange chocolate referred to as tomo-choko (友チョコ); from tomo meaning "friend".
In South Korea, women give chocolate to men on February 14, and men give non-chocolate candy to women on March 14. On April 14 (Black Day), those who did not receive anything on the 14th of Feb or March go to a Chinese restaurant to eat black noodles and "mourn" their single life. Koreans also celebrate Pepero Day on November 11, when young couples give each other Pepero cookies. The date '11/11' is intended to resemble the long shape of the cookie. The 14th of every month marks a love-related day in Korea, although most of them are obscure. From January to December: Candle Day, Valentine's Day, White Day, Black Day, Rose Day, Kiss Day, Silver Day, Green Day, Music Day, Wine Day, Movie Day, and Hug Day.
In China, the common situation is the man gives chocolate, flowers or both to the woman that he loves. In Chinese, Valentine's Day is called (simplified Chinese: 情人节; traditional Chinese: 情人節; pinyin: qng rn ji).