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ГоловнаІноземна мова - Англійська, Німецька та інші → Теми з англійської мови: marketing, wholesaling, retailing, pricing, computers, international, business - Реферат

Теми з англійської мови: marketing, wholesaling, retailing, pricing, computers, international, business - Реферат

department and buyer.
Berg So, it is possible to have almost instant records.
Simona You are right. The inventory is kept up to date automatically .Imagine, how efficient we could be.
Berg It is great. But 1 think with the help of a computer we could offer more
personal services to our customers.
Simona What do you mean?
Berg Having such up-to-date records and complete inventory we could keep records of birthdays and anniversaries and have gift suggestions based on customer records, and a million of other things.
Simona Don"t hurry. Let"s get going on first things first.
ACTIVE VOCABULARY
Head Buyer -начальник відділу збуту
to adopt methods -втілювати методи
terminal -термінал,вивід,кінець,кордон
to feed the information -закладати інформацію
in the computer -в комп'ютер
to date -обчислювати.підраховувати
?
INTERNATIONAL BUSINESS
TEXT
The international corporation or global company has its origin. Usually it is the outgrowth of the great trading companies of the 17th and 18th centuries. In 1811 a New York statute said the filing of documents could create corporations. After that it became a matter of bureaucratic operations to become a corporation. By 1850 it was a very common thing in the United States and was under general statute in European countries as well. Since that time the corporate movement began. As the jet plane, satellite communications and computers began, it became possible for a company to control business jn all the world.
The growth of international corporate operations in latter than the economic growth of the industrialised nations. There are some projects which predict that within a generation almost a half of the free worlds production will be internationalised.
This trend for internationalism presupposes some benefits such as new jobs, higher living standards and the closing of the gaps between people-economic, educational and technological. At the same time serious questions can be asked. Is it the most efficient way to use world researches? Can the international corporation be the best force for a better world? Is it politically stronger than government? Can it take care of the elf interest and competitiveness on behalf of the greatest good? And in what way can the global company work toward easing the world's crises - monetary, political, energy and food?
ACTIVE VOCABULARY
multinational corporation -міжнародна корпорація
global company -міжнародна компанія
outgrowth -продукт,результат
statue -законодавчий акт
satellite communication -супутниковий зв"язок
closing of the gaps -зближення кордонів
jet plane -реактивний літак
bureaucratic -бюрократичний
DIALOGUE
Nick and Ann are having lunch. Nick is an executive in the international computer company.
Nick Do you like the idea of taking a month"s trip to Europe and the Far East? Ann What? You are kidding.
Nick No. First of all I must say that it"s a business trip. The company wants me to visit some of our operations. I should have meetings about the new computer I am developing. They think if we combine expertise we'll advance more quickly.
Ann Oh, Nick, it's great. Where are we going to?
Nick To nine countries. We have nine development laboratories. In fact, only now I realise how large the company is, a real global company.
Ann But the company started here in America.
Nick Y68- m tms sense, we're American. Each company has to be incorporated somewhere, here or in Japan or Canada or India. But our corporation is a real international one.
Ann What does it mean then?
Nick Well, we are in 126 countries and we have there 125 000 employees. We do our business in 28 languages and more then 32 currencies. Our plants are situated in 13 countries and we have eight development labs, Ann Now I see. You are multinational. But such industries as shipbuilding, aircraft, automobiles can't survive without selling abroad.
Nick Right. By the way, do you know that for the last seven years more than half of the corporation net income has come from overseas business. We are the part of the world community.
Ann It's exciting, isn't it?
Nick Yes, now weare really can feel that nations are tied to each other through business operations. This internationalism is our hope for a better world.
Ann Well, it's time to pack. Later
Ann Nick, can you explain me why do you sell a computer to a company in Canada when the company has a plant in Canada?
Nick Well, Ann. For example, it's not unusual for a automobile company from Britain to manufacture automobiles in France for sale in Britain with Canadian-made engine, Swiss transmission and Germany axlew. It's international business.
Ann But it is so complicated to sell the goods to a foreign company with different currencies and all that.
Nick I can tell you how we do.
Ann It's very interesting.
Nick When we deliver the machine to the shipping company, we receive a bill of lading. It's a receipt from the shipping company and it's also the foreign company's claim to the computer when it gets to England.
Ann And what's than?
Nick Then we write draft or check which direct the British company to pay a sum in British pounds to a third party in, let's say, 90 days. We call it a "bill of exchange" which includes the rate of exchange at the time and, in addition, the interest. It must be paid on the 90 day extension of credit.
Ann That is hard time getting the money, isn't it?
Nick No. WE take the draft, the bill of lading and other necessary papers to our New York bank. The draft is sold at discount, it means without interest charge, for the face value and get dollars. That's the way.
Ann Well, but you get your money from the bank. How does the British company pay? Whom do they pay?
Nick It's quite simple, New York bank sends the documents and the draft to its branch in London or to a British bank. The transaction is finished usually by accepting British pounds into a checking account in a London bank.
Ann It seems rather complicating.
Nick It only seems so. The US supplied a computer, exported the merchandise and got back a checking account deposit in a London bank, importing claim on British goods and services.
Ann Could you have dollars instead?
Nick Sure, but in this case we would have reduced the existing British claim on
American goods and services.
Ann So what?
Nick If some nations pile up continuing capital surpluses and other continuing deficits the problem can arise in international economics.
Ann I see that I must study the subject thoroughly before we can continue.
Nick Yes, may be.
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