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ГоловнаІноземна мова - Англійська, Німецька та інші → Теми з англійської мови: marketing, wholesaling, retailing, pricing, computers, international, business - Реферат

Теми з англійської мови: marketing, wholesaling, retailing, pricing, computers, international, business - Реферат

переговори з приводу купівлі чи продажу
to earn salary -заробляти зарплату
to recieve commissions -отримувати комісійні(відсоток від продажу)
grocery -бакалійна торгівля
to handle -1) керувати,2)торгувати
assortment -асортимент
John is explaining his new job to his wife, Susan. He is a salestrainee for a company.
John It's a great job, you know. The salesmen are paid salaries instead of begin on commision.
Susan Why do you find it great? You can earn less money.
John. Well, it's a regular weekly salary. And besides we get reimbursed for everything lunches and dinners even the football tickets, the car, gasoline, tolls.
Susan That's really great.
John And I'm going to get a raise in three months.
Susan And where are you going to sell?
John Foam rubber.
Susan What is it used for?
John It is used to make couches and beds, generally I deal with furniture manufacturers.
Susan So you will travel much, won't you? John No. Delivery is a part of our wholesaling operation. Foam is sold and delivered be the truckloads.lt is rather bulky and it is expensive to have it shipped a big distance. We are going to deal with buyers who are in this region.
Susan That's fine. I don't want you to travel too much. By the way 1 want to know more about sales pocedure.
John At first I go to see a buyer. We discuss what he needs. After that I send him a written quote. If our prices suit him, he'll call us and send an order.
Susan Do you take orders over the phone? John Yes. The buyers are always in a hurry and a letter would take too much time to come. If it's a verbal agreement we call it gentlemen's agreement.
Susan And whot happens after the verbal agreement?
John We receive a written purchase order. It is called p.o. - and it has a number that we use for ail future correspondence on that order. The office then retypes the order form and the p.o. and order form are stapled together and filed.
Susan It sounds organised. Whom do you usually deal which in a company?
John Well, I deal with purchasing garnets. But I cold deal with any administrator from the president on down, in some cases.
Susan Good. Soon you'll get your raise.
John Yes. Selling is usually a stepping stone to higher positions in management.
Susan Don't worry, dear. If it doesn't work out, we still have my job.
sales trainee стажер по торгівлі
to be ОП Commission одержувати комісійні з продажі
to reimburse відшкодовувати
to get a raise отримувати підвищення
Toll мито,плата за послуги
Quote призначення ціни
Delivery Доставка
gentlemen's agreement джентельменська згода
verbal agreement усна згода
purchase order (p.o.) замовлення на покупку
to file підшивати, зберігати
Stepping Stone засіб для досягнення мети
Retailing is selling goods and services to the ultimate consumer./Thus, the retailer is the most expensive link in the chain of distribution. Being middlemen, they make their profit by charging the customer 25 to 100 per cent more than the price they paid for the item.
The retailers operate through stores, mail-order houses, vending machine operators. There are different types of retail stores: department stores, discount houses, cooperatives, single line retailers. The major part (over 95 per cent) of retail establishments concentrate on a single line of merchandise for example, food, hardware, etc. But nowadays there is a trend for many single line stores to take on a greater variety of supplies.
The retailer performs many necessary functions. First, he may provide a convenient location. Second, he often guarantees and services the merchandise he sells. Third, the retailer helps to promote the product through displays, advertising or sales people. Fourth, the retailer can finance the customer by extending credit. Also the retailer stores the goods in his outlet by having goods available.
retailing роздрібна торгівля
ultimate dnsumer кінцевий споживач
link зв'язок
mail-order house посилторг
vending machine operator оператор торгівельних автоматичних машин (тих, що продають дрібні товари: газети, сигарети і т.д.)
discount house магазин із скидкою
co-operative кооператив
single line retailer роздрібний торговець
to perform functions виконувати функції
extending credit довгостроковий кредит
an Outlet ринок збуту .торгівельна точка
discount скидка
Jean has just moved into a new house. Her neighbour, Liz, has come over to welcome her.
Jean I am very glad to see you here.
Liz How do you like the new place?
Jean It"s marvelous. I am sure we are going to love living here.
Liz Well, have a look, here! It ^s a shopping guide for the neighbourhood and booklet of discount coupons. New neighbours alwayserceive them. There is one coupon for every store in the shopping guide.
Jean Oh, thank you. It ^s come in time. I have a job ofshopping to do.
Liz lean imagine, having just moved in. Not far from here there ^s very good
shopping centre. You can also find a huge supermarket, a drugstore, some department stores in the neighbourhood.
Jean Great. Are there any small stores nearby? Liz Oh, yes. The map is right here in the shopping guide. There is a little drugstore a few blocks away, a little grocery store next to it, a little boutique, an ice cream parlor, a pizza place. You can find a plant store not far from here too.
Jean Are there any goods discount houses nearby? We terribly need a new toaster. Everybody in my family likes toasts for breakfasts very much. I"d like to buy it.
Liz Oh, sure. There is a good discount store in the shopping centre. If you like.I"ll come with you.
Jean Oh, you needn"t. 1 don"t want to trouble you.
Liz No trouble at all, I'd like to do some shopping too. If we go to the discount center I can go to that little cheese shop. I don't want to bother you. Make out your shopping list and I'll be your quide. By the way, you can use your discount coupon for the toaster.
Jean Well, it'll take some time to make a shopping list. I'll have to buy a lot at the grocer's.
Liz This is a good idea. I should have gone shopping yesterday, so I'll make