It certainly did work out! Britney, armed with more maturity had produced an album that strengthened her position as the most successful (and most iconic) singer since the emergence of Madonna. The title track, which deals with romantic mis-intentions, was written and produced by longtime collaborators Max Martin and Rami and has already broken the record for first week adds at CHR/Pop radio with 155 adds."It's an incredible song!" Britney declares, I think it's even better than"Baby One More Time!" Also incredible is the video whose futuristic/Barbarella concept was Britney's idea.
In regard to the emotional depth of the album, Britney asserts, " I don't want to just be some singer who sings a song just to sing it. When you sing a song with feeling and do your all, you connect, and that's crucial to me. Especially since I think that the songs on this album are ten times better than on my first album, so I really want my fans to feel and hear how much these songs mean to me."
Along with her rigorous schedule and the release of her successful 2XPlatinum home video "Time Out with Britney Spears" in late 1999, Britneyand her mother have written a book entitled Heart To Heart. As if thatweren't enough, Britney has also created the Britney Spears Foundationin conjunction with the Giving Back Fund. Its first endowment is theformation of a performing arts summer camp for underprivileged kids inMassachusetts. "I'm so happy to be able to give kids the opportunity tolearn about amazing world of dance and music that I've have been luckyenough to make such a big part of my own life."
The 8 times platinum Oops!... I Did It Again spawned number 1 singles like "Lucky," "Stronger" (in which she performs a lap dance to a chair), and "Don't Let Me Be the Last to Know." One listen to "Oops!.. I Did It Again" and Britney will make a believer out of you - one more time.
The most noticeable aspect of the single, the video and the album ismaturity, which is just what Britney had in mind.
Britney - "People have to remember that when I did my first album I was only 16. I had never been in the studio, it was all new to me and so before I let people help me out and honestly I think that was because I was just so new to the music industry, not only because I was young. But making records and being part of the process and becoming more in charge of my sound was something I had to experience and grow with and on this album I've had the chance to do that. This album is closer to who I am. It's funkier!"
That funkier spirit is loud and clear on up-tempo rump shakers like"Stronger" and "Don't Go Knockin' On My Door" which find Britney in afrisky and fierce state of mind. But as she proved on her debut, Britneycan deliver ballads with as much intensity as her more high energy cuts.On the aching "When Your Eyes Say It" (written by Diane Warren andproduced by Steve Lunt and Robert Jazayeri) and the thoughtful "Don'tLet Me Be The Last To Know" (penned by Shania Twain and Robert MuttLange and produced by Lange), Britney shows her depth. "I don't wantto just be some singer who sings a song just to sing it," Britney offersspeaking to the emotional range of the album. "When you sing a songwith feeling and do your all you connect and that's crucial to me.Especially since I think that the songs on this album are ten times betterthan on my first album, so I really want my fans to feel and hear howmuch these songs mean to me."In keeping with that need to communicate is "Dear Diary", co written byBritney. Britney began writing melodies and songs while on the road andshe has plans to learn guitar (she is proficient on the piano) in hopes ofwriting more songs in the future. "I think I've always had these songsthat I've been writing in my head," Britney explains. "Now I feel ready tolet people start to hear them."
The second single from the album, was 'Lucky' - a bittersweet tale of loneliness and stardom - containing the apt lyrical phrase "the World is spinning and she keeps on winning!" Britney's 'Oops!...' World Tour was announced on May 12th 2000. Her fans couldn't wait to see her perform. The shows packed 90 minutes full of her classic hits, energetic dance routines and magical costume changes. Fans were left in awe. Stronger' - an attention grabbing slice of classic up-beat pop - and 'Don't Let Me Be The Last To Know' - a smooth ballad, co-written by Shania Twain - , followed as the final singles from an exciting sophomoric record, that showed immense growth as a performing artist and a tight relationship with a sound that is undoubtedly 'Britney!' and now?...
Britney has appeared on screen and in print around the globe. 'Time Magazine' (International Edition), 'Marie Claire' (UK) 'Elle' (UK and Japan) and 'Vogue' (Spain) are some of the magazines that have embraced Britney's charismatic image for their cover stories. MTV, CHANNEL V, FOX, M6, RTL, along with a countless number of other television networks and programs around the world, anticipate Britney's new releases as fans would themselves.
Britney co-headlined at the Rock In Rio Festival in Brazil in January, 2001, performing to an audience of over 250,000. Also in January, Britney appeared with Aerosmith and *NSYNC at Superbowl 35 during the half time show, performing Aerosmith's classic hit "Walk This Way". Britney presented and won an award at the 2000 Billboard Music Awards and co-hosted and performed at the 2001 American Music Awards.
In 2001, the reigning Queen of Teen Pop shows us a fresh and more mature side. The new songs on her third album, 'Britney', reflect the changes in her life and her development from a teenage girl to a mature, young woman. Working with producers such as The Neptunes, on the first single 'I'm a Slave 4 U' has allowed her to move on to the next level. Other producers and songwriters on the album include Max Martin, Rami, Riprock 'n' Alex G, Dido, Josh Schwartz and Brian Kierulf of KNS Productions, Rodney Jerkins, Justin Timberlake and Britney Spears herself.
2001 was a banner year for the pop star, as she co-hosted the American Music Awards with L.L. Cool J.; performed with Aerosmith, *N Sync, Nelly, and Mary J. Blige at the Super Bowl; appeared on a spoken-word CD of the Pope's prayers; and signed a multimillion-dollar endorsement with Pepsi.
While she dances with factory workers in a warehouse, impressing even Viagra-enhanced Bob Dole and his dog, Christina Aguilera stars in a Coca-Cola commercial, fueling more than just a pop war.
Britney and her legions of teenage fans aren't her only admirers: it turns out her role-model, Madonna, has said that she's a big fan of Britney, and a duet with the new Princess of Pop is in the works. Britney also appeared in a one-hour BBC documentary on the Material Girl.
As if CDs, sold-out concerts, books (her second co-written book with her mother was released in April 2001, entitled A Mother's Gift), and a huge endorsement aren't enough, Britney is now working on an acting career and tinkering with the idea of a fashion line.
But for now, being the youngest female to achieve 10-times platinum status and to notch a number 1 album and single in the US with debut recordings, ain't all that bad.
Today Britney even says "I never knew I would be this famous" She is still going srong and even stars in the new movie "Crossroads".Transcending her tumultuous teen character in "Crossroads," a self-assured Britney Spears will live life in the fast lane for her next movie.
Spears' self-titled third album was a laboured attempt by the singer to cultivate a more mature image. Although its initial sales were not as strong as her previous two albums, Britney shot straight to the top of the US album chart on its release in November 2001 for a brief stay.
Britney Spears is a cultural phenomenon. Though there have been pop music princesses before, none have had the impact, success and influence of Britney Spears (though the Spice Girls gave it a good shot before imploding spectacularly).
Britney has become an icon to millions of fans worldwide and herinfectious brand of pop/R&B has become the template for girl pop.
She has spawned a new era in music in which the audience in control of record companies' multi-million dollar profits are teenage girls. Britney has also drawn a host of imitators into pop music that include: Christina Aguilera, Jessica Simpson and Mandy Moore.
Britney is here to stay and getting bigger and better all the time. All we can say is watch this space!!